It is expected that supermarkets will not be able to keep up with the already moderate growth in overall grocery retailers in the forecast period. Even if consumer sentiment among Austrians is likely to improve significantly in the near term, discount stores, for example, will continue to benefit from their reputation to an even greater extent to offer the best price-quality ratio.
Since 2022, Rewe International AG has been pushing a new concept to give the control of more of its Billa supermarkets to independent, local merchants. The local traders usually have a say in terms of suppliers, product range, store design and extra services offered, but primarily give the stores more regional flavour and more credibility in the community.
In May 2013, in the rural village Kematen am Innbach, Unimarkt opened its first “hybrid” supermarket, which is operated conventionally with staff during core opening hours, but fully automatically without staff outside of these hours. This is the brand's response to the recent fall in profit margins and a shortage of employees, particularly in rural regions.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See All of Our DefinitionsThis report originates from Passport, our Supermarkets research and analysis database.
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