In June 2024, New Zealand experienced its first annual decrease in food prices in six years, with a decline of 0.3%.
As consumers grow increasingly cautious about their daily nutritional intake, enhanced packaging and labelling highlighting nutritional advantages will become more prominent, especially in shelf-stable and frozen categories. Labels emphasising positive such as being a good source of fibre, vitamins, and minerals, can significantly impact consumer choices.
Private label products have gained ground in processed fruit and vegetables in New Zealand, and this trend shows no signs of slowing over the forecast period. The lack of differentiation among many products makes it challenging for competitors to stand out, especially as consumers become more sensitive to unit price differences.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See All of Our DefinitionsThis report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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