Processed fruit and vegetables will register a moderate increase in constant value and volume sales over the forecast period. Value for money will drive value sales over the forecast period, especially if inflationary pressures continue to linger, and players will have to offer competitive prices in order to compete.
The leading local players in processed fruit and vegetables are unlikely to face any serious challenges before the end of the forecast period. Outright leader Frikom is set to continue benefiting from its constant efforts to attract the attention of local consumers via prize draws and other eye-catching promotions, especially during the low season for sales of processed food and vegetables, specifically spring, summer and autumn.
Consumers will be increasingly health conscious and this will have a negative impact on product areas such as shelf stable fruit. Health concerns regarding canned products continue to grow as many people have the perception that canned products have preservatives in them, and also in terms of fruit, added sugar.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See All of Our DefinitionsThis report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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