As inflationary pressures ease and consumers’ purchasing power strengthens, processed fruit and vegetables is expected to stabilise. Over the forecast period, retail volume sales are expected to return to growth, recording a modest increase.
The weaker performance of frozen fruit and vegetables can also be attributed to the negative retail volume outlook for frozen processed potatoes, a category that is receiving strong competition from the fresh market, as fresh potatoes have a significantly lower price tag. In addition, the category is in the scope of the HFSS regulation, meaning that frozen processed potatoes which are classified as high in fat, sugar, or salt according to the government’s nutrient profiling model are expected to face restrictions on volume-based promotions and advertisements from October 2025.
While shelf stable and frozen fruit and vegetables have historically been perceived as products of low quality when compared with their fresh counterparts, because of the processing they undergo, the cost-of-living crisis could help manufacturers to capitalise on the benefits that these formats and the extra processing offer. More specifically, processed fruit and vegetables have a significantly longer shelf life than fresh products; and, as a result, they can help consumers to tackle food waste and hence have better control of their expenses.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See All of Our DefinitionsThis report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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