Consumers are expected to prioritise price over brand loyalty when choosing edible oils over the forecast period. As a strategic move, retailers ensure that their private label products are always more affordable than mainstream brands, sometimes up to 25% cheaper; this will therefore bode well for private label lines.
With normalisation of the supply and prices of edible oils, it is expected that retailers and manufacturers will increase promotional activity on such products to drive volume sales. In the past, combo deals were popular, driven by retailers and their loyalty programmes.
It is expected that the switch from retail to foodservice will continue in edible oils in 2024 and 2025, as loadshedding is likely to continue, although demand is expected to normalise thereafter. The continued growth in foodservice will drive volume sales of edible oils in this channel well above the pre-pandemic level.
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Understand the latest market trends and future growth opportunities for the Edible Oils industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See All of Our DefinitionsThis report originates from Passport, our Edible Oils research and analysis database.
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