Leading oil brands will continue to promote health and wellness in their advertising and marketing communications, leveraging the support of nutritionists to help promote their brands. Leading player Alimentos Ideal SA has embraced the support of nutritionists to promote its brand Ideal, by giving consumers information on how to use its products in different recipes, as well as educate them on its health benefits.
Private label will continue to innovate in the edible oils category over the forecast period, bringing higher priced added-value options to retail shelves. For example, Essential Everyday from La Torre Supermarkets has expanded its portfolio to include spray edible oils, including canola, olive oil and a blended option.
Smaller categories will witness good growth over the forecast period, as leading companies look to extend retail value share. Sunflower oil and canola oil are starting to emerge in Guatemala, bringing more affordable and healthier options to consumers.
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Understand the latest market trends and future growth opportunities for the Edible Oils industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See All of Our DefinitionsThis report originates from Passport, our Edible Oils research and analysis database.
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