In line with the healthy eating and whole food trend, cereal and granola, low in sugar and high-nutrient additives have become features of flagship natural breakfast cereals in bulk stores and large supermarkets like Costco. As eating out resumes as the norm, with consumers settling back into work at office and travel routines, the need to offer breakfast cereals that fit with consumer lifestyles grows.
Supermarkets, hypermarkets and small local grocers are expected to remain key channels for breakfast cereals in Taiwan in the forecast period. However, the growing presence of these products in other retail formats, such as warehouse clubs and convenience stores, is intensifying the competition in distribution.
Taiwan has long been known to offer a wide variety of breakfast choices, ranging from local Taiwanese egg pancakes, fried breads and oven baked cakes to rice balls and the array of breakfast choices available in limited-service restaurants. The wide variety of choice, together with the growing demand for quality baked goods in convenience stores, increases the pressure on breakfast cereals in the forecast period.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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