Retail volume sales for breakfast cereals in Indonesia will continue to rise throughout the forecast period, expanding from a small base of mainly higher-income earners. The country’s mid- to low-income majority does not consist of consumers who have developed the habit of consuming cereals for breakfast, though demand for such products is growing among busy Indonesians seeking quick and convenient meal-replacement options.
The e-commerce distribution channel is set to increase its contribution to and impact on the progress of overall breakfast cereals over the forecast period, with a focus on targeting local consumers willing to pay extra for the high levels of convenience offered by the channel. The e-commerce channel offers a much wider variety of brands and products than can be found in store-based outlets and is well-placed to cater to the rising trends of organic and wholewheat options within breakfast cereals.
Muesli and granola products will continue to post the highest retail volume sales growth during the forecast period. Local consumers are becoming increasingly aware of the segment’s products while leading players are investing more in marketing and promotional activities across social media platforms and in-store.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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