Although a relatively mature category, breakfast cereals will see robust growth in volume and value terms over the forecast period, as retail prices stabilise further. The rising penetration of private label will ensure prices remain affordable for mainstream consumers, supporting stronger retail volume growth at the start of the forecast period.
Breakfast cereals will reap the benefits of the health and wellness trend as Bulgarians seek out healthier foods in the upcoming period. However, with growing urbanisation and people's busier lives, convenience will play a more significant role in the category.
The growing importance of consumer’s health in Bulgaria will lead to further developments in organic products. Health stores like zoya.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!