With consumers returning to the office for at least part of their working week there is a growing demand for convenience, which is likely to inform new product development within breakfast cereals over the forecast period. For example, new launches such as MOMA jumbo oat porridge are likely to prove attractive to those looking for a quick and healthy breakfast option.
Products featuring local ingredients and which have been locally produced are also expected to become more prominent. Not only do Norwegians want to support local businesses but this is also increasingly seen as a more sustainable way to shop.
Despite many households being forced to look for savings when shopping for groceries there are still some consumers who are keen to buy premium and organic ranges of breakfast cereals. While sales of breakfast cereals are only expected to see relatively moderate growth in retail volume terms over the forecast period, there is still expected to be a healthy demand for higher quality products.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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