Wipes in Australia is anticipated to maintain a positive performance over the forecast period, with a low increase in volume terms and more significant growth in current value terms. Volume growth will be driven by consumers’ continued preference for wipes as a convenient solution for maintaining cleanliness and hygiene, both personally and in the home.
Sustainable innovations are expected to be a key focus in wipes during the forecast period, with an emphasis on expanding the product range of biodegradable baby wipes made from plant-based fibres. This trend aligns with the increase in sustainability initiatives in the Australian market.
It is anticipated that multifunctional products will continue to gain traction during the forecast period. Products with one specific purpose, such as window/glass wipes, are expected to see little to no volume growth as they fall out of favour with local consumers, increasingly replaced with substitutes or multifunctional products.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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