The increasing environmental awareness among local consumers is driving up demand for wipes that are not only efficient in their functionality but also sustainable. This interest is evident in the quest for biodegradable options crafted from environmentally-friendly materials.
Larger packs of wipes maintained their popularity and shelf presence throughout 2023. As many Chileans face the prospect of ongoing financial constraints heading into the forecast period, marked by declining disposable incomes, the appeal of larger formats providing enhanced savings is expected to persist.
The preference for natural and organic ingredients in personal care products, including wipes, has experienced a significant surge. Informed consumers, increasingly aware of the potential effects of chemicals, are actively seeking alternatives that are devoid of harmful substances and gentle on the skin.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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