Value growth in wipes will be driven by new product development over the forecast period, as these are products that consumers buy for their convenience and are happy to pay for innovations. Development will be in line with natural and health trends, with these trends expanding rapidly throughout a huge number of fast-moving consumer goods categories.
Despite efforts to push eco-responsible products that are biodegradable and sustainable, the composition and disposability of wipes are still widely regarded as unsustainable, encouraging French consumers to use more traditional solutions when at home. Cosmetic wipes will continue to see declining at-home use, though will remain steady in terms of out-of-home consumption levels.
Moist toilet wipes has been gaining traction consistently through the review period, with a pause in 2023, benefitting from its products’ efficiency and improved disposability. Several consumers, however, still see such wipes as unsustainable and do not use them for fear that flushing them will jam their pipes in case of poor degradability.
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Understand the latest market trends and future growth opportunities for the Wipes industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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