Sweet biscuits, snack bars, and fruit snacks are projected see an improved performance in comparison with 2023, in line with an expected increase in disposable incomes. Within this, snack bars is expected to witness the strongest rate of growth in retail volume terms, albeit from a low base, thanks to rising health and wellness trends.
During the forecast period, consumers will begin to make more conscious dietary choices and will opt for healthier snack options. While fruit snacks and snack bars are already set to benefit this trend, due to their inherently “healthy” positioning, sweet biscuit manufacturers will need to adapt to these changes by launching new products which are lower in sugar, given the rising awareness of the potential effects of excessive sugar consumption on long-term health.
The forecast period is expected to see the leading domestic names in sweet biscuits, snack bars and fruit snacks present stronger competition to the international companies that continue to account for the majority of sales. As the category continues to develop, brands and manufacturers of local origin will be increasingly intent on investing in both above-the-line and below-the line marketing campaigns in order to attract the attention of consumers and position their products as attractive alternatives to the leading international brands.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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