Major players in the category typically rely on their flagship brands for the bulk of their retail sales with strong reputations and brand strength having a significant pull factor, either nationally or in certain specific regions in India. These have been built over the years as a result of extensive marketing and robust distribution.
The impact of inflation on raw materials significantly affects the margins of sweet biscuits in India, due to the reliance on key ingredients such as wheat, sugar, and edible oils. Fluctuations in commodity prices, supply chain disruptions, exchange rate volatility, government policies, and the need for price pass-through to consumers all contribute to the complexity of managing production costs and profit margins for players in sweet biscuits.
Given the high penetration, especially beyond tier 1 cities, small local grocers will likely remain the dominant distribution channel for sweet biscuits, snack bars and fruit snacks in India. However, with growing penetration of e-commerce combined with improving last mile delivery services, players are shifting their focus to capture growing online demand.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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