Despite the brighter economic outlook, with lower inflation expected in the forthcoming period, sweet biscuits is expected to witness stagnant performance in volume sales over the forecast period. Indeed, whilst consumers are likely to become less conservative with spending and the snacking trend is set to remain relevant, several negative factors will also be in play.
Protein snack bars are likely to remain in high demand in the upcoming years. Consumers favour products with protein to help build and repair muscle tissue, as well as to help sustain hunger levels for longer.
Healthy snacking will remain highly relevant over the forecast period. In this context, given the continuous relevance of busy lifestyle and the healthy positioning of cereal bars and fruit and nut bars, these categories are likely to keep growing strongly, and to win shares at the expense of sweet biscuits.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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