In Australia, the processed fruit and vegetables market is highly competitive, leading brands to constantly innovate with packaging design to try stand out. One such example is Goulburn Valley, with this Australian player looking to cash in on the premiumisation trend in the country by revamping and modernising its packaging and logo in 2023, with the instantly recognisable “V” shaped logo paying homage to the valley’s name, echoing the “V” in Valley and showcasing the brand’s rich heritage.
Metal food cans is the leading pack type in processed fruit and vegetables as a whole, followed by flexible plastic. However, flexible plastic has been gained pack type share in processed fruit and vegetables, at the expense of metal food cans, with this expected to continue over the forecast period.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables Packaging industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Processed Fruit and Vegetables Packaging industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Fruit and Vegetables Packaging
This report originates from Passport, our Processed Fruit and Vegetables Packaging research and analysis database.
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