Each year, Euromonitor International identifies the top global trends that reflect changing consumer values and behavioural shifts, which significantly impact the business landscape. Three consumer trends—Value Hackers, Delightful Distractions and Wellness Pragmatists—stand out as the most relevant for the pet care industry in 2024, primarily due to the impact of inflation, pet humanisation and health concerns.
Snackification describes the phenomenon of people increasingly consuming smaller meals (snacks) throughout the day, instead of the classic three daily meals that was the norm for many decades - especially in Western countries.
New year, new trends. And one fact remains true—consumer behaviour can be unpredictable. This article helps you make sense of their preferences, lifestyles and motivations this year.
Consumer focus on health, safety and ingredients has naturally expanded and become a prominent theme within skin care. Consumers have grown more interested in shopping for star ingredients first and foremost, before gravitating immediately to certain brands. Increase in digital educative platforms as well as ongoing consumer demand for efficacy, transparency and safety has led to a rise of ingredient-led beauty.
The growing focus on women's health, driven by personalised care and self-care trends, offers significant business opportunities. Breaking taboos around topics such as menstrual care and menopausal health is boosting consumer demand.
The hype behind plant-based food is being driven by rapid innovation, with a sharp acceleration of product launches driving consumption through curiosity and the attraction to novelty. Price, taste and texture, along with health and nutrition have been the key challenges affecting plant-based products’ success with consumers over the last few years.