Panasonic retained its leading position in home video in Taiwan in 2024, due to its primary strength in LCD TVs. However, with only a marginal lead in a fragmented category, the player may face ongoing competition from other players in the years ahead, especially LG, which launches new OLD TVs and engages in internal marketing activity.
Every year, especially post-pandemic, manufacturers actively display 8K Ultra HD TVs in larger sizes at Computex to boost brand awareness among potential consumers. Sony usually has the largest exhibition space, and Panasonic, LG, Samsung, and Sharp, alongside local brands such as Sampo, Chi-Mei, Teco, and Sanlux, also market their updated products.
Local consumers sometimes place online orders after conducting thorough research in physical stores, opting instead to enjoy the benefits of online services due to lower prices and other attractive promotions. This is particularly true when shopping on the official websites of Costco and Tsann Kuen.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video
This report originates from Passport, our Home Video research and analysis database.
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