After the boom in retail volume sales of televisions in Germany in 2024, declines are naturally expected moving forward, as most people who bought a television in 2024 will not need to buy another one over the forecast period, as televisions have a rather long life cycle. Another factor that may play into this is that there are alternatives to watching films or TV series other than televisions.
A general trend that has emerged in the German market is the increasing popularity of video games. During the pandemic, many people adopted video games as leisure activity, and this remained a hobby afterwards.
Video players are approaching the end of their production globally, as they are outperformed by live boxes and streaming services. The only people that are still interested in purchasing video players are older people, who still prefer these products because they are used to them, and people who place nostalgic value in these products, which is more of a niche phenomenon.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video
This report originates from Passport, our Home Video research and analysis database.
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