Consumer preferences are predicted to keep shifting towards video streaming and consuming time-shifted broadcasts. The representative, annual Bewegtbildstudie survey conducted by the state authority RTR-GmbH is a good indicator of this trend.
Through the launch and development of OLED TVs Samsung is well placed to grow its retail volume share in televisions in the forecast period. The brand is predicted to benefit from immense popularity among consumers as a long-standing leader in TVs and smartphones, together with close relationships with major retailers like Media Markt.
The outbreak of COVID-19 and home seclusion briefly delayed the decline of video players, although new sharp drops in retail volume sales were registered as consumers resumed pre-pandemic lifestyles. Indeed, retail volume sales of video players are projected to drop to negligible from 2024, suffering greatly from the burgeoning preference for streaming and digital content.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Home Video
This report originates from Passport, our Home Video research and analysis database.
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