After strong growth in 2022, across contact lenses, spectacles and sunglasses, eyewear is experiencing slower, albeit positive, current value growth in 2023. With consumers embracing the “new normal” of hybrid work and resurgence of travel activities in a post-pandemic era, there continues to be further opportunity for eyewear occasions.
To combat inflationary price pressures that persist in 2023, consumers are continuing to adapt their purchase decisions to items that offer higher specific value and benefits - whether in vision health provisions or product multifunctionality. In contact lenses and spectacles, this behaviour is reflected in the disproportionate growth performances of breakdown categories.
The competitive landscape of eyewear in the US continued to be led strongly by several players in 2022. In contact lenses, Johnson & Johnson Vision Care Inc, Alcon Vision LLC and CooperVision Inc, respectively, maintained the top three positions to dominate value sales.
Developments in the retail space for eyewear are heavily linked to the robustness of society’s recovery from the pandemic. Personalised try-on experiences available in physical stores are seldom an integral process of consumers’ purchase journey for spectacles and sunglasses.
From Johnson & Johnson gaining FDA approval for drug-eluting contact lenses that work to prevent ocular eye irritation to Meta and Ray-Ban’s collaboration of Ray-Ban Stories, which seeks to disrupt smart glasses through enhanced photo and audio capabilities, it is evident that the future of eyewear could be redefined by engineering and technological transformations in soft and hard lenses. According to Euromonitor International’s 2022 Voice of the Consumer: Digital Survey, 37.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Eyewear industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories:
If you're in the Eyewear industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See All of Our DefinitionsThis report originates from Passport, our Eyewear research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!