The Dutch eyewear market continues to grow as a result of an expansion of the consumer base due to extended screen exposure, which is causing an increasing number of eyesight related problems amongst the population. While the market is large as at least 50% of Dutch adults wear spectacles, rising reports of vision problems, such as astigmatism and myopia, is fuelling interest in products that help prevent and manage eyesight conditions.
The consolidation of digital lifestyles is generating an increase in the number of people suffering from early eyesight problems, including astigmatism and myopia. Children in particular are now the focus of health organisations with manufacturers responding with campaigns and corrective products.
The decline in consumer confidence has encouraged more Dutch consumers to opt for private label products, putting pressure on prices. Unit prices for eyewear products continue to decline in key categories, such as contact lenses and spectacles, as retailers offer a wider product choice for customers seeking lower prices.
After the extra boost fuelled by the COVID-19 pandemic, e-commerce continues to register steady growth in the Dutch eyewear market. Consumers in the Netherlands are highly price sensitive and well informed, often looking online for the best deals.
Eyewear is expected to show positive growth prospects over the forecast period as an ageing population, and extended screen and blue light exposure is increasing the need for eyewear products among Dutch people. Younger consumers, particularly children, are the focus of ongoing prevention campaigns in the country given the rapid rise in eyesight related problems.
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Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See All of Our DefinitionsThis report originates from Passport, our Eyewear research and analysis database.
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