Over the forecast period, the increasingly holistic approach that Norwegian consumers are adopting to maintaining good health has the potential to hamper demand for digestive remedies specifically, consumers that are paying more attention to their diet in terms of both the types of food they eat and the amount of food that they eat are less likely to experience indigestion and other moderate digestive ailments that would typically be treated prevented with OTC digestive remedies. However, at the same time, consumers are also travelling more, with the younger generation particularly keen to travel more often.
The ageing of the Norwegian population is likely to represents opportunities to generate sales growth in digestive remedies over the forecast period, as does the anticipated increase in the country’s birth rate. As Norway’s population ages, the increasing numbers of middle-aged and elderly people among the population will mean higher demand for digestive remedies as older consumers tend to be more prolific consumers of these products.
The forecast period is expected to see pharmacies remain the dominant retail distribution channel for digestive remedies, while e-commerce is slated for further strong growth. Online sales of digestive remedies are expected to develop at such a strong pace largely due to the fact that there is still a stigma surrounding many of the products in the category.
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Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See All of Our DefinitionsThis report originates from Passport, our Digestive Remedies research and analysis database.
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