Consumers in densely populated areas with limited access to water and sanitation face a high risk of diarrhoea, which generates opportunities for related digestive remedies. The growth of the middle class in Kenya has also led to increased working hours and less time for indoor cooking.
Local and generic brands are gaining ground in digestive remedies as consumers prioritise affordability in an increasingly price-sensitive market. Local brands often come highly recommended by pharmacists as they are also competitively priced.
The Kenyan population is ageing and the number of Kenyans aged 65 and older will to continue to grow over the forecast period. This will benefit digestive remedies, as older consumers tend to experience digestive discomfort on a more regular basis.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Digestive Remedies industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Digestive Remedies industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Digestive Remedies
Includes remedies designed and marketed to treat gastrointestinal problems.
See All of Our DefinitionsThis report originates from Passport, our Digestive Remedies research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!