Over the forecast period, appliances and electronics specialists will see sales recover from 2023’s fall, though the channel will face rising challenges from the unstoppable growth of e-commerce, forcing changes in strategy from operators of store-based outlets. Several major corporations, including Mobile World and FPT Corp, have made strategic changes to prioritise their e-commerce operations.
Players in appliances and electronics specialists in Vietnam will be increasingly hesitant to expand their outlet network amid the uncertainty of consumer demand and growing competition from retail e-commerce. The unpredictability of consumer demand presents a significant challenge, which will deter some companies from investing in expansion for fear of overestimating demand and subsequently being left with underutilised outlets.
Key players in the consumer electronics industry, such as Samsung, have cooperated with popular retail e-commerce platforms like Lazada, Shopee, and Tiki to sell their products directly to their consumers. By establishing online stores, retailers can increase their visibility and attract a larger customer base by leveraging the existing user base and infrastructure.
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Understand the latest market trends and future growth opportunities for the Appliances and Electronics Specialists industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Appliances and Electronics Specialists industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Appliances and electronics specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: domestic electrical appliances, consumer electronics (including mobile phones), and/or computers and peripherals. Appliances and electronics specialists value sales excludes revenues derived from telecoms service plans and top-up cards. Example brands include Apple, Best Buy, and Gome.
See All of Our DefinitionsThis report originates from Passport, our Appliances and Electronics Specialists research and analysis database.
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