Total value sales are expected to return to a slightly positive growth trend in the forecast period, even in constant terms, but very likely only at a moderate level in the foreseeable future. Despite all the uncertainties concerning the Austrian economy in terms of inflation, wage levels and the labour market, all of which are inseparable from global events, it can be assumed that consumer sentiment in the forecast period will improve significantly.
In March 2023, Media Markt opened a new outlet in a smaller format for the first time in Austria, internally called Media Markt Xpress, and another such opening is planned for March 2024. The first store in Leibnitz has a selling space of just 900 sq m and a reduced range of around 6,000 products ready to take away, while online orders can also be picked up at a pick-up point.
In the forecast period, retailers will likely be able to rely less on sales via traditional categories in consumer electronics and household appliances. The forecast for consumer electronics is poor because consumers have less use for TVs, audio systems and computers, for example.
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Understand the latest market trends and future growth opportunities for the Appliances and Electronics Specialists industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Appliances and Electronics Specialists industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Appliances and electronics specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: domestic electrical appliances, consumer electronics (including mobile phones), and/or computers and peripherals. Appliances and electronics specialists value sales excludes revenues derived from telecoms service plans and top-up cards. Example brands include Apple, Best Buy, and Gome.
See All of Our DefinitionsThis report originates from Passport, our Appliances and Electronics Specialists research and analysis database.
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