Appliances and electronics specialists are well-known for offering easy access to credit and for a long time these retailers offered finance directly. Credit allows unbanked Peruvians to access finance they cannot obtain personally, and it remains a key factor in the success of these specialist retailers.
Coolbox is an appliances and electronics specialist from Rash Perú SAC that has been gaining strength in the Peruvian market. Despite the recession, Coolbox is expected to enjoy growth in the coming years, due to its broad portfolio of products and brands, which allows it to offer different price points and satisfy the needs of different customer segments.
Although the Peruvian soccer team did not perform well in the first phase of the 2026 World Cup qualifiers, major soccer events can trigger notable increases in sales of appliances and electronics. The election of a new coach with support from the fans, as well as an improvement in the national team’s performance during the 2024 Copa América could potentially boost retail value sales in the years ahead.
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Understand the latest market trends and future growth opportunities for the Appliances and Electronics Specialists industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Appliances and Electronics Specialists industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Appliances and electronics specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: domestic electrical appliances, consumer electronics (including mobile phones), and/or computers and peripherals. Appliances and electronics specialists value sales excludes revenues derived from telecoms service plans and top-up cards. Example brands include Apple, Best Buy, and Gome.
See All of Our DefinitionsThis report originates from Passport, our Appliances and Electronics Specialists research and analysis database.
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