Health and Beauty We examine the trends underlying the growth of the global marketplace in health, beauty and hygiene. Our analysts will point the way forward by highlighting critical innovations and behaviours that are driving industry evolution.

Empowering Women’s Health: Focus on Ethics and Efficacy

3/7/2024
Irina Barbalova Profile Picture
Irina Barbalova Bio
Share:

This International Women’s Day, the UN highlights the importance of investing in women to accelerate progress in gender equality, including the implementation of gender-responsive financing to guarantee women access to essential services. Euromonitor International forecasts that female disposable income per capita will increase by 32.7% in real terms over 2023-2040.

Women's health has gathered momentum in recent years, presenting a large investment opportunity across multiple industries. The expansion of wellness to encompass a more holistic and inclusive view has meant that previously taboo or underserved areas such as women's health are now becoming a more critical component of the evolution of the wellness journey. In an increasingly saturated and overcrowded wellness marketplace, elevating brand credibility through science and medical backing will be key for closing the gap in consumer product and service adoption.

In this video, from our recent panel discussion about the evolution of health and wellness as a consumer lifestyle, Irina Barbalova (Global Lead – Health and Beauty) explains how balancing commercial prospects and innovation with ethical considerations is crucial for overcoming existing disparities and improving health outcomes.

Explore further insights to understand the current trends and developments in the women’s health space:

Women’s Health: Achieving Optimal Wellness Through Nutrition

While supplements have traditionally addressed women's health due to their targeted and concentrated nature, there is a rising recognition of functional foods' potential. This offers an opportunity to incorporate beneficial ingredients into everyday diets to complement a holistic approach to supporting women's health.

Women’s Health: Uncovering Growth Frontiers with femtech

The rising wave of tech-infused innovation within women’s health has illustrated femtech’s potential to unearth and tackle often neglected health problems with greater depth, precision and cost-efficiency. 

Transforming Women’s Health: Four Key Pillars of Empowerment

Euromonitor International’s introductory women’s health and wellness framework enables the mapping of potential investment spaces through an all-encompassing view of all areas of care and their relevance by life stage.

Explore More

Shop Our Reports

Transforming Women’s Health: Cross-Industry Impact and Innovation

The evolution of women’s health hinges on a more resilient innovation ecosystem that adopts a sex-based lens across all aspects of health needs, from inception…

View Report

Unlocking E-Commerce in Asia and Beyond: Lessons from China, Japan and South Korea

This report analyses the e-commerce landscape in China, South Korea and Japan. It highlights the importance of these markets for domestic strategy and…

View Report

Mastering E-Commerce: Leveraging Category Nuances to Unlock Growth

E-commerce growth rates have slowed from historic pandemic-related highs, meaning it is no longer a rising tide for all categories and brands. While vast…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More
;