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Empowering Women’s Health: Focus on Ethics and Efficacy

Irina Barbalova Profile Picture
Irina Barbalova Bio

This International Women’s Day, the UN highlights the importance of investing in women to accelerate progress in gender equality, including the implementation of gender-responsive financing to guarantee women access to essential services. Euromonitor International forecasts that female disposable income per capita will increase by 32.7% in real terms over 2023-2040.

Women's health has gathered momentum in recent years, presenting a large investment opportunity across multiple industries. The expansion of wellness to encompass a more holistic and inclusive view has meant that previously taboo or underserved areas such as women's health are now becoming a more critical component of the evolution of the wellness journey. In an increasingly saturated and overcrowded wellness marketplace, elevating brand credibility through science and medical backing will be key for closing the gap in consumer product and service adoption.

In this video, from our recent panel discussion about the evolution of health and wellness as a consumer lifestyle, Irina Barbalova (Global Lead – Health and Beauty) explains how balancing commercial prospects and innovation with ethical considerations is crucial for overcoming existing disparities and improving health outcomes.

Explore further insights to understand the current trends and developments in the women’s health space:

Women’s Health: Achieving Optimal Wellness Through Nutrition

While supplements have traditionally addressed women's health due to their targeted and concentrated nature, there is a rising recognition of functional foods' potential. This offers an opportunity to incorporate beneficial ingredients into everyday diets to complement a holistic approach to supporting women's health.

Women’s Health: Uncovering Growth Frontiers with femtech

The rising wave of tech-infused innovation within women’s health has illustrated femtech’s potential to unearth and tackle often neglected health problems with greater depth, precision and cost-efficiency. 

Transforming Women’s Health: Four Key Pillars of Empowerment

Euromonitor International’s introductory women’s health and wellness framework enables the mapping of potential investment spaces through an all-encompassing view of all areas of care and their relevance by life stage.

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