Ongoing investment in local production facilities is expected to help fuel sales of traditional toys and games in Mexico, with the potential to reduce costs which can be passed onto the end consumer in terms of savings. Mattel Latin America has stated that it is developing a significant plant in Monterrey, which should see the company increasing the production of Barbie, Fisher-Price and adding Hot Wheels.
While Mattel retained the lead in traditional toys and games in 2022 it was followed closely by Hasbro, another US-based company. Hasbro could become an even greater influence on sales of traditional toys and games in Mexico over the forecast period with its Hasbro City flagship project in the pipeline.
One challenge for traditional toys and games in Mexico is the rapidly declining population of children aged 0-14 years, which is projected to fall from 30.8 million in 2022 to 26.
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Understand the latest market trends and future growth opportunities for the Traditional Toys and Games industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Traditional Toys and Games
This is the aggregation of baby (0-18 months), infant (19-36 months), pre-school (3-4 years), construction, arts & crafts, scientific/educational, dress up & role play, dolls & accessories, action figures & accessories, plush, model vehicles, remote control toys, games & puzzles, outdoor & sports, ride-on vehicles and other traditional toys and games. Traditional toys and games are objects of play which do not involve a video game component.
See All of Our DefinitionsThis report originates from Passport, our Traditional Toys and Games research and analysis database.
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