Traditional Toys and Games

Market research on the toys and games industry. Standardised and ...

Market research on the toys and games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and category information.

 
Global Company Profile

Hasbro Inc in Toys and Games

Aug 2024

Hasbro remains a leading player in traditional toys and games globally, enjoying market leadership in a number of categories, including games and puzzles. Its 2023 performance was negatively impacted by the loss of the Disney Princess licence as well…

USD 650
Global Company Profile

Mattel Inc in Toys and Games

Aug 2024

The year 2023, particularly around the movie’s summer release, saw the hype levels for the Barbie film move into overdrive. However, while Barbie contributed to a strong performance by Mattel in 2023, Hot Wheels was recording stronger percentage…

USD 650
Strategy Briefing

Toys and Games in Western Europe

Jul 2024

After the pandemic-induced demand spike, sales of toys and games recorded a marked decline in Western Europe in 2022, with stagnation being seen in 2023. Most countries have been impacted by high inflation, putting pressure on local consumers’…

USD 1,475
Strategy Briefing

Toys and Games in Asia Pacific

Jul 2024

Although sales were stagnating in Japan and declining in South Korea in 2023, a strong rebound in China helped drive positive growth in the overall regional toys and games market in this year. This followed the resurgence of COVID-19 cases in China a…

USD 1,475
Country Report

Traditional Toys and Games in India

Jun 2024

Traditional toys and games in India returned to growth in 2023. In the previous year, the category was plagued by import restrictions and strict BIS certification standards, which made it difficult for many leading toy manufacturers to import…

USD 1,195
Country Report

Traditional Toys and Games in South Africa

Jun 2024

Traditional toys and games in South Africa saw continued strong growth in retail current value terms in 2023. Although South Africa was plagued with economic pressures such as high inflation and the continued burden of nationwide power outages,…

USD 1,195
Country Report

Traditional Toys and Games in Switzerland

Jun 2024

Overall, and across almost all categories, traditional toys and games in Switzerland recorded a decline in retail current value sales in 2023. Reduced spending, especially during peak seasons like Christmas, on non-essential products, such as toys…

USD 1,195
Country Report

Traditional Toys and Games in Germany

Jun 2024

In 2023, value sales of traditional toys and games in Germany continued to decline, as the post-pandemic effect lingered. German consumers’ general reluctance to purchase non-essentials, not considered urgent or necessary for the purpose of saving…

USD 1,195
Country Report

Traditional Toys and Games in Sweden

Jun 2024

Traditional toys and games continued to see steady growth in current value terms in 2023 with consumers remaining willing to invest in gifts and treats for their children despite the challenging economic situation. When it came to the purchasing…

USD 1,195
Country Report

Traditional Toys and Games in Taiwan

May 2024

Traditional toys and games in Taiwan registered modest retail current value growth in 2023, the market’s first full year without COVID-19 restrictions as the national border reopened near the end of 2022. Many consumers resumed travel and out-of-home…

USD 1,195
Country Report

Traditional Toys and Games in Hong Kong, China

May 2024

The popularity of scientific/educational toys in Hong Kong continued to grow in 2023. These types of toys are designed to be both educational and entertaining, and encompass a broad range of academic topics. They have proven popular with families…

USD 1,195
Strategy Briefing

World Market for Toys and Games

May 2024

Sales of toys and games are forecast to rebound from a sharp decline in 2022, with a return to growth over the forecast period, despite ongoing inflationary pressures and economic uncertainty. Video games account for two thirds of total toys and…

USD 1,475
Country Report

Traditional Toys and Games in Ukraine

May 2024

In 2023, there was a surge in the popularity of traditional toys that appealed not only to children but also to adults in Ukraine, particularly in the construction category. This surge was primarily fuelled by the relaunch of LEGO Ukraina TOV in…

USD 1,195
Country Report

Traditional Toys and Games in Turkey

May 2024

In spite of continuing high inflation in Turkey, traditional toys and games registered healthy current value growth. The best performing segment was dolls and accessories and this was in part boosted by the launch of the Barbie movie in summer 2023.…

USD 1,195
Country Report

Traditional Toys and Games in the Netherlands

May 2024

Traditional toys and games in the Netherlands registered only modest growth in current value terms in 2023, continuing the trend of the previous year. Consumers felt the pinch of inflation and as such, were more cautious with their spending. While…

USD 1,195
Country Report

Traditional Toys and Games in Romania

May 2024

Traditional toys and games in Romania maintained double-digit current value growth in 2023, with increases seen across all categories. Premiumisation remains a key trend in Romania, but traditional toys and games is a category which is still flooded…

USD 1,195
Country Report

Traditional Toys and Games in Poland

May 2024

Traditional toys and games in Poland maintained healthy growth in 2023, despite the landscape being shaped by inflation and geopolitical uncertainties which have influenced consumer spending habits overall. Despite these challenges, the category…

USD 1,195
Country Report

Traditional Toys and Games in Thailand

May 2024

Traditional toys and games in Thailand saw a slight increase in retail current value sales in 2023, although this equated to a marginal drop overall at constant 2023 prices. This reflected the tendency of new generations of younger consumers to seek…

USD 1,195
Country Report

Traditional Toys and Games in Canada

May 2024

In 2023, the overall growth in retail value sales for traditional toys and games in Canada saw a decline, reflecting the impact of inflation on consumer spending habits. Categories like games and puzzles, which experienced a surge in demand during…

USD 1,195
Country Report

Traditional Toys and Games in Brazil

May 2024

Driven by the easing of inflationary pressures and the good performances of the largest categories, traditional toys and games in Brazil registered strong current value growth in 2023. In particular, games and puzzles managed to expand its customer…

USD 1,195
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