The government explicitly told the beverage companies not to raise prices when the tax on sweetened beverages was removed in 2023. However, all the major companies raised prices.
The Competitions Authority sued The Central Beverage Co Ltd for abusing its monopoly status and withholding products from customers just prior to the review period. There were claims that the company tried to prevent parallel importing, and that it tried to prevent its customers from selling products that competed with Fuze Tea.
Health trends are expected to continue to influence sales of RTD tea over the forecast period. Whilst previously RTD tea was considered a much better alternative to carbonated drinks, in recent years, there has been increasing awareness regarding the high sugar content and harmful additives in RTD tea.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See All of Our DefinitionsThis report originates from Passport, our RTD Tea research and analysis database.
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