RTD tea will continue its downward trend over the forecast period, with a further fall in volume sales. With limited distribution and limited interest from consumers, players will concentrate on other more lucrative soft drinks in terms of marketing campaigns.
Volume sales of RTD tea were more evenly split between modern and traditional grocery retailers early in the review period. However, most volume sales are now through modern grocery retailers and with this shift, there have been significant price rises.
Value sales for RTD tea are low compared with other soft drinks and the development of RTD tea over the forecast period will be closely related to the country’s overall economic growth and recovery. While this is the case for almost all soft drinks, RTD tea has seen limited innovation or marketing support and there needs to be some dynamism added to RTD tea.
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RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See All of Our DefinitionsThis report originates from Passport, our RTD Tea research and analysis database.
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