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Circular Fashion: Is Eastern Europe Ready for the Transition?

12/31/2021
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The linear fashion model, which results in most of the fashion items being discarded to the landfills, is exhausting its potential. The circular model offers a regenerative system for the fashion industry, in which garments are designed for further use and produced from recyclable or biodegradable sources.
 
Consumers are growing more aware of environmental issues in fashion; yet, consumers readiness to embrace circular fashion practices differs across the world. The podcast will explore consumers preferences in the market of Eastern Europe, including the Baltics region. Are Eastern European consumers ready to prioritize sustainability in their purchase decisions? Are brands making any commitments to circular fashion? What changes in consumer perceptions are excepted? 
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