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What do Fashion and Luxury Brands Need to Know About Gen Z?

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By 2030, Generation Z and Alpha will comprise 45% of the global population, significantly shaping consumer trends. This video highlights Gen Z's tech-savvy nature, preference for personalised, digital experiences, and demand for seamless omnichannel shopping. Social consciousness and sustainability also resonate with this generation. Understanding and adapting to Gen Z preferences is crucial for Luxury and Fashion brands to ensure long-term success in the evolving global market.

Read our article for more analysis on how Gen Z is Transforming Luxury and Fashion.

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