Mobile Phones

Market research on the consumer electronics industry. Standardise...

Market research on the consumer electronics industry. Standardised and cross-comparable total market sizes, and share data, distribution and industry trends and market share ​category level information.

Country Report

Mobile Phones in Germany

Aug 2024

After years of decline during the post-pandemic years, mobile phones is finally set to experience retail volume growth in Germany once again in 2024. However, this is expected to be exclusively driven by an increase in sales of smartphones, with…

USD 1,100
Country Report

Mobile Phones in Taiwan

Aug 2024

Retail volume sales of mobile phones in Taiwan continued to decline in 2024. Local consumers were reluctant to spend their hard-earned money on discretionary purchases, as fears over inflation and interest rate rises took their toll. Moreover,…

USD 1,100
Country Report

Mobile Phones in Japan

Aug 2024

After experiencing a double-digit retail volume decline in 2023, smartphones in Japan is expected to increase slightly in 2024. A significant characteristic of the Japanese market is the high share of iPhones. With a volume share of over 50% in 2023,…

USD 1,100
Country Report

Mobile Phones in Hong Kong, China

Aug 2024

Demand for smartphones in Hong Kong was already declining prior to the pandemic, due to saturation in the local market with over a 100% penetration rate. However, as a result of the pandemic, the declines were exacerbated by supply chain challenges…

USD 1,100
Country Report

Mobile Phones in Spain

Jul 2024

The market for mobile phones in Spain is expected to see a more stable performance in retail volume terms in 2024, following a significant decline throughout the previous year. This will be attributable largely to improved general economic…

USD 1,100
Country Report

Mobile Phones in South Korea

Jul 2024

Following a two-year period of decline, the market for mobile phones in South Korea is expected to see positive growth in retail volume terms in 2024. This will be assisted by an expected fall in the annual rate of inflation, which will have a…

USD 1,100
Country Report

Mobile Phones in Saudi Arabia

Jul 2024

Smartphones are ubiquitous devices in Saudi Arabia, reflecting the global trend. While affordability and technology upgrades led to a smartphone boom, volume sales have declined in recent years. The slowdown in volumes is reflective of the high…

USD 1,100
Country Report

Mobile Phones in Portugal

Jul 2024

Retail sales of mobile phones in Portugal remained constrained by low purchasing power as homeowners continued to grapple with stagnating incomes and high living costs in 2024. Furthermore, demand for mobile phones is now quite mature in Portugal,…

USD 1,100
Country Report

Mobile Phones in Nigeria

Jul 2024

In 2024, mobile phones in Nigeria is set to record a decline in retail volume sales, with the exception of smartphones. Smartphones continue to be a vital component of consumer electronics in Nigeria, serving as crucial tools for communication,…

USD 1,100
Country Report

Mobile Phones in Morocco

Jul 2024

It is expected to be a negative picture for mobile homes in Morocco in 2024, with volume sales falling both for feature phones and smartphones. In particular, there is expected to be a significant volume decline for feature phones, as smartphones are…

USD 1,100
Country Report

Mobile Phones in Italy

Jul 2024

Sales of mobile phones remain in a negative volume slump in Italy in 2024, although this performance appears to be inching back towards a positive direction. Feature phones is in an extreme slump, whereas even smartphones fails to reach positive…

USD 1,100
Country Report

Mobile Phones in Israel

Jul 2024

Mobile phones is set to see volume sales fall in Israel in 2024. In February 2024, Samsung launched its AI integrated S24 Ultra smartphone in Israel to much interest. Samsung appears to be the only AI integrated smartphone on the Israeli market, with…

USD 1,100
Country Report

Mobile Phones in Ukraine

Jul 2024

In 2024, there was an increase in both current value and volume sales of mobile phones thanks to the growth of smartphones in Ukraine. This shift reflects local consumers' increasing interest in technological advancements as they prioritise…

USD 1,100
Country Report

Mobile Phones in Turkey

Jul 2024

In 2024, the volume sales of smartphones in Turkey experience a notable slowdown in growth compared to the preceding two years. This deceleration is due to the high penetration rate of smartphones in Turkey, one of the highest in the world. With a…

USD 1,100
Country Report

Mobile Phones in the Philippines

Jul 2024

Mobile phones experienced a notable rebound in 2024 amid the rebound in the economy and weaker inflationary pressures with consumer and vendor confidence rising. Inflation peaked at the start of 2023 but began to slow down towards the end of the…

USD 1,100
Country Report

Mobile Phones in the Netherlands

Jul 2024

Mobile phones are expected to register a decline in volume sales in the Netherlands in 2024. Despite an improving economic picture and inflation easing, consumers are cautious about spending, and replacement cycles are lengthening. The main reason…

USD 1,100
Country Report

Mobile Phones in the Czech Republic

Jul 2024

Several notable innovations are expected to boost volume sales of mobile phones in the Czech Republic in 2024. Motorola, for instance, introduced the new Moto G04 smartphone, which promises not to compromise on style or immersive entertainment. With…

USD 1,100
Country Report

Mobile Phones in Thailand

Jul 2024

Retail volume sales of mobile phones in Thailand will see a decline in 2024, albeit at a much slower rate than the previous year. The latter was due a worldwide shortage of semiconductor chips, which began prior to the pandemic and which had a…

USD 1,100
Country Report

Mobile Phones in Sweden

Jul 2024

In 2024, mobile phones in Sweden experiences a slight decline in total volume sales, with smartphones recording a marginal increase. The decline in feature phone volumes is primarily due to the obsolescence of their technology and their replacement…

USD 1,100
Country Report

Mobile Phones in Romania

Jul 2024

After robust volume growth rates up to 2021, volume sales are declining and in 2024, mobile phones are expected to see a further fall in volume sales. Despite an improving economic picture and inflation easing, consumers are cautious about spending,…

USD 1,100
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