Over the forecast period, limited-service restaurants is set to see accelerated value growth as demand continues to rebound and the category recovers to reach pre-pandemic sales levels. The category will also benefit from innovation and the convenience it provides, despite negative demographic trends impacting the size of the potential consumer base.
The breakfast culture is very strong in Bulgaria and, despite financial worries, local consumers tend to spend more on breakfast. While this is beneficial for specialist coffee and tea shops in the short term, it is very good news for limited-service restaurants in the long term as many of them could boost their food sales during breakfast and lunch hours thanks to the new concept of eating brunch.
An increasing number of limited-service restaurants are expected to invest in diversifying their delivery options over the course of the forecast period, including using third party online delivery services. Small, independent limited-service restaurants would benefit hugely from teaming up with third party delivery services as this would allow them to scale their foodservice businesses more efficiently and benefit from the delivery companies’ already well-established supply networks and best practices.
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Limited-Service Restaurants
Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.
See All of Our DefinitionsThis report originates from Passport, our Limited-Service Restaurants research and analysis database.
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