Global Consumer Trends

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Article

Europe: Top Consumer Trends in 2024

Stephen Dutton

Stephen Dutton

19 Jun 24

What is driving European consumer behaviour in 2024? Read this article for two consumer trends that are impacting brands in the region.

Article

Top Three Consumer Trends for Germany in 2024

Stephen Dutton

Stephen Dutton

17 May 24

Germany, as a market, has experienced a number of challenges in previous years. Many product and service industries are experiencing a rebalancing effect in the wake of the pandemic, navigating a new normal in supply and demand, while lingering inflation and a cost-of-living crisis continue to squeeze consumers and businesses alike. Despite the challenges, there is room for optimism.

Article

Latin America: Top Consumer Trends in 2024

Rodrigo Mattos

Rodrigo Mattos

1 May 24

Latin America is one of the most diverse regions in the world. Strategies that work in Asia or Europe, for example, can’t simply be plugged and played into this unique region. Read this article for two consumer trends to watch in Latin America in 2024.

Article

Three Key Global Consumer Trends in Pet Care for 2024

Euromonitor International

Euromonitor International

19 Apr 24

Each year, Euromonitor International identifies the top global trends that reflect changing consumer values and behavioural shifts, which significantly impact the business landscape. Three consumer trends—Value Hackers, Delightful Distractions and Wellness Pragmatists—stand out as the most relevant for the pet care industry in 2024, primarily due to the impact of inflation, pet humanisation and health concerns.

Article

What to Expect from the Middle Eastern Consumer in 2024

Rabia Yasmeen

Rabia Yasmeen

13 Mar 24

Euromonitor International recently published its Top Global Consumer Trends for 2024, on the back of a rigorous research process to foresee how consumer behaviour is expected to evolve and what it means for businesses. This study also enables us to outline what to expect from consumers in the Middle East during 2024.

Article

2024 Consumer Trends in Asia and the Impact on E-Commerce

Rabia Yasmeen

Rabia Yasmeen

15 Feb 24

Consumers tend to tighten budgets in the face of economic uncertainty and look to get the best value from their everyday purchases. Tech-savvy Asian consumers utilise online shopping platforms for value visibility through price comparisons and online reviews before purchases.

Article

Three Digital Shopping Trends to Watch in 2024

Michelle Evans

Michelle Evans

14 Feb 24

Euromonitor International forecasts that consumers will spend nearly USD11 trillion on goods and services bought online in 2024. This expanding consumer base needs to be at the centre of your strategy. This article explores three key digital trends for the year ahead.

Article

2024年 世界の消費者トレンドが日本市場にもたらす影響を考察する

Sean Kreidler

Sean Kreidler

23 Jan 24

2024年が始まり、はや3週間が過ぎた。今年の日本の消費者は、昨年に続いて慎重かつも楽観的に行動していくだろう。生活費の高騰、パンデミックによって増長した習慣、そして日常生活に浸透しつつある高度なテクノロジーが、2024年の日本の消費者習慣にも影響をもたらしていくことが予想される。

Article

What Are the Top Consumer Trends in 2024?

Alison Angus

Alison Angus

18 Jan 24

New year, new trends. And one fact remains true—consumer behaviour can be unpredictable. This article helps you make sense of their preferences, lifestyles and motivations this year.

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