Home furnishings is expected to see slowing growth rates over the forecast period as many German consumers have already renovated their existing homes or purchased new houses over the last few years. As a result, the category is likely to experience a fair degree of maturity over the next few years.
The ongoing success of LEDs has already seen incandescent lamps become obsolete in the German market, with the same expected to happen to halogen lamps over the forecast period, as consumers move away from buying these products. Consumers are increasingly focusing on LEDs for lighting purposes.
Over the forecast period, e-commerce is expected to continue gaining share from offline retail, with internet retailing remaining the most dynamic channel for sales of home furnishings. During the pandemic, a greater proportion of Germans adopted online buying, significantly altering general shopping patterns and helping to drive the e-commerce channel's expansion.
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Understand the latest market trends and future growth opportunities for the Home Furnishings industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Furnishings industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Furnishings
The furniture and other moveable articles in a home that are necessary or useful for comfort and convenience. Items must be new when sold to the consumer; second-hand/used home furnishings are excluded. Antiques are also excluded. Home furnishings refers to indoor living (home textiles, indoor furniture and window coverings), outdoor living (BBQ's, garden sheds and outdoor furniture) and lighting (lighting sources and light fixtures).
See All of Our DefinitionsThis report originates from Passport, our Home Furnishings research and analysis database.
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