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Articles Read the latest analyst insights and expert opinions from Euromonitor.

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Article

Chart of the Month: Understanding Consumer Trends in Vacation Planning

Paula Ferolla

Paula Ferolla

24 Jun 24

Understanding consumer behaviour is crucial for travel and tourism players to tailor services, identify emerging trends and adapt to market shifts. From airline to lodging and attraction companies, businesses are evolving in sustainable and digital transformation, and adopting Generative AI.

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How Businesses Prioritise Innovation in 2024

Frida Polyak

Frida Polyak

21 Jun 24

Innovating is vital for businesses to stay competitive in today’s world, where demand for new is constant. In 2024, businesses have to innovate in pricing and value while reassessing consumer preferences to meet demand.

Article

The Potential of Probiotics in Naturally Functional Food in Asia

Emil Fazira

Emil Fazira

21 Jun 24

Naturally functional benefits in food have long been linked to herbal ingredients and traditional cuisine in Asia, often rooted in fermented foods. As studies have shown that fermented foods are the most common natural source of probiotic strains of lactic acid bacteria (LAB), this has helped to raise the reputation of these foods and consumer familiarity with probiotics and their benefits has grown across Asia.

Article

BYD's EURO 2024 Sponsorship Reflects Global EV Ambitions

Fransua Vytautas Razvadauskas

Fransua Vytautas Razvadauskas

20 Jun 24

Earlier in 2024, the electric vehicle (EV) giant, BYD (Build Your Dream), became the first official Chinese carmaker to sponsor and partner with the European football championship, UEFA EURO 2024. The partnership underscores the ambitions of BYD, a lesser-known EV firm outside China, which is keen on expanding brand awareness in Europe and across the world.

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Top Beauty Trends Shaping Asia Pacific: Insights from China, Japan, India, and South Korea

Lisa Hong

Lisa Hong

20 Jun 24

Asia Pacific accounts for 32% of the global beauty and personal care market, as of 2023. Within the region, the top four markets – China, Japan, India, and South Korea – each exhibit unique developmental trajectories. However, they also share notable commonalities and trends that can serve as references for each other. Three key trends identified across all four markets for 2024 are value hacking, polarisation, and population change.

Article

Europe: Top Consumer Trends in 2024

Stephen Dutton

Stephen Dutton

19 Jun 24

What is driving European consumer behaviour in 2024? Read this article for two consumer trends that are impacting brands in the region.

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Top Three Trends in Households

Anjali Jain

Anjali Jain

18 Jun 24

Households are undergoing significant transformations globally, influenced by the shifts in demographics, economics, and technology. With ageing populations and smaller household sizes becoming more prevalent, there is growing demand for personalised products and services that cater to individual needs. Consumers are particularly interested in devices and appliances that enhance connectivity and offer convenience in their daily lives, reflecting a broader trend towards customisation and efficiency in consumer preferences.

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Safety Concerns Mount as Chinese Cross-Border E-Commerce Sales Surge in South Korea

Chloe Bang

Chloe Bang

18 Jun 24

In South Korea, cross-border e-commerce sales into the country are rapidly increasing across product categories from home care to small appliances. This is due primarily to the growing popularity of Chinese-affiliated e-commerce marketplace platforms, which are winning adherents thanks to their offer of sometimes shockingly low prices.

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FinTech Transformation Across Key Travel Verticals

David Zhang

David Zhang

17 Jun 24

Amid post-pandemic recovery, travel firms have been competing for share of wallets, but many have been trapped by manual operations and cumbersome payment. Financial experience impacts overall customer satisfaction, so partnerships should be formed between travel firms and fintechs to transform internal and external processes, catching the 8% CAGR (2023-2028) opportunities in the USD1.6 trillion world market in airlines, surface transport and attractions.

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