World Market for Staple Foods

December 2023

This report offers a global overview of staple foods, highlighting major trends and developments. While global inflationary pressures have recently posed severe challenges to retail volume sales of staple foods, over the forecast period the industry is projected to benefit from the growing need for convenience – especially in emerging markets – with more innovation to focus on health, the rise of plant-based diets and food security.

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This report comes in PPT.

Examining five trends shaping staple foods

Staple foods inflation remains high amid geopolitical tension and trade restrictions

Although global commodity and energy prices are decreasing, staple foods inflation remains high after Russia’s decision to exit the Black Sea corridor deal posed further delays to global grain supplies. In addition, export bans among key staple food producing countries, such as India and Indonesia, are leading to tighter supplies.

Sales of processed meat, seafood and alternatives to meat face severe challenges due to the cost-of-living crisis

Processed meat and seafood sales are projected to maintain their negative trajectory in 2023. Alongside strong price increases, the category is further challenged by the general rise of plant-based diets in some key markets. Alternatives to meat, however, have also seen their growth slowing down as consumers have been forced to shift to cheaper protein options; several market players have exited the industry or rationalised their portfolio.

As regulatory framework promotes healthier nutrition, need for permissible indulgence grows

Governments around the world are trying to promote healthier nutrition habits restricting the use of fats, sugars and salt in staple foods. As manufacturers are heavily reformulating their recipes to make their products comply with regulations, they need to ensure that updated recipes deliver on taste as the desire for indulgence remains strong – especially in times of high economic uncertainty.

The recovery of out-of-home mobility drives innovation towards convenient food solutions

As out-of-home mobility recovers and competition with foodservice outlets grows, staple foods manufacturers are trying to leverage demand for convenience by adjusting their packages into portable formats while investing in restaurant-inspired recipes that can help consumers elevate their at-home eating occasions.

Increasing awareness of sustainable consumption brings attention to food waste and packaging reduction

As the supply chain crisis has brought the threat of food insecurity to the fore, retailers and manufacturers are partnering with a focus on the adoption of sustainable practices that can help prevent food waste and significantly reduce the use of packaging.


Examining five trends shaping staple foods
Inflationary pressures lead to strong increase in staple foods retail value sales
Staple foods records the sharpest market size increase in the foods industry
Rice, pasta and noodles is the fastest growing category across many markets
Emerging economies drive future growth as demand in key developed markets is slower
Largest staple foods categories show weak growth in their major markets
The US remains, by far, the largest staple foods market
Macroeconomic factors, demographics and shifting lifestyle trends boost future sales
Consumers are increasingly buying through cheaper and more convenient channels
Leading players face severe competition from emerging brands and private label
Top companies are restructuring their businesses to improve efficiency
Grupo Bimbo invests in premiumisation to tackle price-driven competition
Fastest growing companies operate in emerging economies
Examining five trends shaping staple foods
Geopolitical tension and trade-related policies pose further inflation risks
Staple foods manufacturers adjust offerings as cost-of-living crisis persists
Case Study: Adriana launches less time and energy pasta in the Czech Republic
Growth of processed meat, seafood and alternatives to meat stagnates
Case Study: Biff’s redesigns jackfruit range for lower prices in the UK
Regulations push for healthier nutrition but demand for indulgence persists
Case Study: ZE-TIAN promotes low-sugar dorayaki in SUPERMONKEY gyms in China
Recovery of out-of-home mobility drives demand for convenient packages
Case Study: Nissin Cup Noodles elevates instant foods experiences in the US
Sustainability concerns provide new business model opportunities in staple foods
Case Study: Lidl and Too Good To Go collaborate to reduce baked goods waste in Denmark
Global snapshot of Baked Goods
Global snapshot of Breakfast Cereals
Global snapshot of Processed Fruit and Vegetables
Global snapshot of Processed Meat, Seafood and Alternatives to Meat
Global snapshot of Rice, Pasta and Noodles
Regional snapshot: Asia Pacific
Regional snapshot: North America
Regional snapshot: Latin America
Regional snapshot: Western Europe
Regional snapshot: Middle East and Africa
Regional snapshot: Eastern Europe
Regional snapshot: Australasia

Staple Foods

NOTE: Couscous, polenta and quinoa are excluded from staple foods.

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