Slovenia

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Slovenia.

Country Report

Laundry Care in Slovenia

Feb 2024

Laundry care emerges as one of the fastest-growing categories in home care, propelled by the increasingly busy and active lifestyles of consumers, leading to more soiled clothing. Fabric softeners witness significant growth within laundry care,…

USD 1,195
Country Report

Air Care in Slovenia

Feb 2024

Inflation is a driving force behind the growth of air care products in value terms in Slovenia. With rising unit prices, consumers are adopting a more cautious approach to their spending habits, leading to a decline in volume sales. Although…

USD 1,195
Country Report

Hot Drinks in Slovenia

Jan 2024

Hot drinks in Slovenia enjoyed steady volume growth in 2023, despite the upward pressure on prices as inflation remained above normal levels. Coffee is the not only the largest category in hot drinks, but it is experiencing a surge in popularity in…

USD 2,450
Country Report

PEST Analysis: Slovenia

Feb 2024

Although Slovenia has been beset by political instability and corruption remains an issue, its economic freedom is one of the best in Eastern Europe. However, the economy is slowing, as inflation is elevated, whilst its highly open nature exposes its…

USD 300
Country Report

Sports Drinks in Slovenia

Jan 2024

The sport drinks category is growing well in Slovenia, due to the growing importance of sports and fitness activities in Slovenia. Many individuals are now focused on being active while being more educated on the benefits that sports drinks offer.…

USD 1,195
Country Report

Tea in Slovenia

Jan 2024

Since the outbreak of COVID-19, health awareness among consumers has heightened in Slovenia. This has driven growth in the tea landscape in Slovenia, with green tea, and herbal teas, being fast-developing area. Continuing this trend, in 2023,…

USD 1,195
Country Report

Dishwashing in Slovenia

Feb 2024

Automated dishwashing tablets emerge as the fastest-growing subcategory in dishwashing, driven by their pre-measured portions and user-friendly nature. The convenience they offer aligns well with the hectic lifestyles of consumers. Compared to liquid…

USD 1,195
Country Report

Toilet Care in Slovenia

Feb 2024

Toilet care is experiencing growth in value terms in Slovenia, spurred by factors such as inflation and heightened health and hygiene concerns among consumers. The emphasis on cleanliness and hygiene, particularly in the aftermath of the pandemic,…

USD 1,195
Country Report

Home Insecticides in Slovenia

Feb 2024

The category of home insecticides witnessed overall growth in Slovenia, attributed in part to the aftermath of major floods that struck the country in August. This natural disaster led to a surge in mosquito populations, driving up demand for…

USD 1,195
Country Report

Soft Drinks in Slovenia

Jan 2024

Soft drinks witnessed steady volume growth in 2023 with progress reported in both the off-trade and on-trade. Horeca establishments are now trading as normal in Slovenia and this is enabling on-trade volume sales to make a further recovery with…

USD 2,450
Country Report

Energy Drinks in Slovenia

Jan 2024

Energy drinks continues to witness solid volume growth in 2023, fuelled by hectic lifestyles and consumers looking for beverages that provide a quick and effective energy boost. Rising health awareness and participation in sports activities is also…

USD 1,195
Country Report

Coffee in Slovenia

Jan 2024

Whilst fresh ground coffee is the dominant choice in Slovenia, instant coffee is gaining popularity from a lower volume base. In 2023, instant coffee mixes are the fastest growing product in the category driven by the convenience trend. Instant…

USD 1,195
Country Report

Home Care in Slovenia

Feb 2024

In 2023, Slovenia witnessed a growing demand for hypoallergenic and sensitive products, particularly in surface care and laundry care, driven by an increasing prevalence of allergies. Consumers, especially parents and pet owners, favour surface care…

USD 2,750
Country Report

Polishes in Slovenia

Feb 2024

Inflationary pressures are propelling the growth of polishes sales in Slovenia, primarily driven by increased unit prices. With consumers becoming more cautious about their spending, they are opting for cheaper alternatives, such as ordinary cleaning…

USD 1,195
Country Report

RTD Coffee in Slovenia

Jan 2024

RTD coffee is growing steadily in Slovenia fuelled by the convenience trend and the rising popularity of on-the-go beverages. Slovenia’s coffee culture is also a driving force with consumers also shifting towards instant coffee and the use of coffee…

USD 1,195
Country Report

Bleach in Slovenia

Feb 2024

The growth of bleach in Slovenia is largely driven by inflation. However, the product area is witnessing a decline in volume terms as consumers increasingly prioritise eco-friendly alternatives due to heightened environmental awareness and…

USD 1,195
Country Report

RTD Tea in Slovenia

Jan 2024

In 2023, RTD teas saw growth in both retail volume and current value terms. Sophisticated flavour combinations are contributing to the growth of the category, with consumers seeking out special teas, including exotic flavours like passion fruit from…

USD 1,195
Country Report

Juice in Slovenia

Jan 2024

100% juice is the fastest growing subcategory in juices, despite rising retail prices. These drinks are perceived as being healthier than most juices as they normally do not contain added preservatives or artificial ingredients. Consumers are keen to…

USD 1,195
Country Report

Bottled Water in Slovenia

Jan 2024

The bottled water category continues to grow in 2023, with demand patterns normalising after the fluctuations caused by the COVID-19 pandemic. On-trade volumes have surpassed pre-pandemic levels as this channel is back to operating normally…

USD 1,195
Country Report

Surface Care in Slovenia

Feb 2024

Surface care is witnessing increased value, notably in the window/glass cleaners product area. Post-pandemic health and hygiene awareness are significant drivers, with consumers prioritising cleanliness. The convenience trend further propels…

USD 1,195
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