Slovenia

In 2024, changing consumer preferences driven by health and wellness trends, particularly amongst younger consumers, continue to fuel stable demand for yoghurt and sour milk products in Slovenia. These products remain highly compatible with the needs…

Modern consumers in Slovenia are increasingly health-conscious, with many following vegetarian or vegan lifestyles and seeking non-dairy alternatives for daily consumption in 2024. Concerns about animal welfare and reducing animal suffering are key…

Innovation and frequent new product launches remain key characteristics of the dynamic other dairy category in Slovenia in 2024. These factors, combined with a growing focus on convenience, are driving stable consumer demand. The category continues…

Following the Russian invasion of Ukraine, the dairy industry in Slovenia encountered significant challenges, including rising production and energy costs, as well as supply chain disruptions. These disruptions affected the availability of raw…

Despite ongoing economic challenges, dairy products and alternatives, as a product area, continues to perform stably in Slovenia in 2024. Inflation has subsided due to lower energy costs and the stabilisation of food prices. However, the price…

Cheese continues to witness stable consumer demand in Slovenia in 2024, bolstered by its versatility as both a staple food and an increasingly popular snacking option. Many cheese connoisseurs and health-conscious consumers, particularly those…

Butter and cooking fats in Slovenia continue to experience a decline in retail volume terms in 2024, as consumer demand diminishes in response to growing health concerns surrounding saturated fat consumption. Saturated fats have been the subject of…

While demographic factors do not favour the baby food category, there is a growing consumer focus on organic baby food in Slovenia in 2024, which has resulted in increased premiumisation within the category. An increasing number of consumers are…

2024 has been a mixed year for sweet biscuits, snack bars and fruit snacks with sales of some products stagnating in retail volume terms, while sales of some others such as dried fruit and cookies are even declining. Despite this, there have also…

2024 has been another tough year for sugar confectionery in Slovenia with economic pressures and increasing health concerns pushing consumers to cut back on spending on these products. Elevated inflation and rising production costs have been…

Consumers in Slovenia are becoming more focused on seeking healthier snacks options. As such the demand for snacks with additional health benefits as well as snacks with a reduced amount of sugar is growing. Snacking has become even more popular in…

Savoury snacks is seeing steady growth in volume and value terms in 2024. The most dynamic category is potato chips which has retained its popularity within snacks due to the attractive prices of these products and their widespread availability…

Ice cream is the most dynamic category in snacks in Slovenia in volume and value terms in 2024. The main driver behind this is the shift in consumer purchasing behaviour with ice cream no longer perceived as a seasonal snack anymore but instead has…

Chewing gum is seen by many consumers as a functional product with it helping to prevent bad breath after eating, drinking or smoking. As such, with consumers leading increasingly busy lives and interacting more closely with friends and colleagues…

Chocolate confectionery is seeing steady growth in value and volume terms in 2024. Chocolate is often associated with mood enhancement and stress relief and as such it has remained extremely popular in 2024 as consumers pursue increasingly busy…

The decline in sales of traditional cigarettes was noticeable across the country in 2023, driven mostly by increased health awareness and the introduction of alternative tobacco products, but also due to financial pressures. Consumers are turning…

E-vapour products and heated tobacco products were the two most dynamic areas of tobacco in Slovenia in 2023. Increasing awareness about the harmful impact of smoking cigarettes and tobacco has resulted in some consumers switching to alternatives…

Cigars and cigarillos saw steady growth in current value terms in 2023 with cigars seeing the strongest growth. The premiumisation trend was behind the strong value growth seen in cigars, with some consumers seeking a high quality and luxurious…

The consumption of cigarettes is declining in Slovenia. Constant campaigns to educate consumers about the dangers of smoking are helping to drive an ongoing decline in smoking prevalence and in the actual number of smokers of cigarettes. New plain…

In 2023, consumers in Slovenia increasingly shifted their preferences from wine to stronger spirits. This trend is particularly evident among the younger population, who consume alcohol primarily for social enjoyment and tend to prefer beverages with…