Pet Care in Latin America

June 2024

Pet care growth rates spiked during the pandemic in Latin America, helped by consumers adopting pets for company during lockdowns. In spite of high inflation rates in the region, growth has remained strong post-pandemic, albeit down on the 2020-2021 period, with the premiumisation trend slowing slightly in some countries. Continued expansion of pet populations as well as the pet humanisation trend will help drive further positive growth for pet care in the region over the forecast period.

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This report comes in PPT.

Key findings

Pet care continues growing despite high inflation

Growth rates have slowed in Latin American pet care since the peaks seen during the pandemic, but they remain at healthy levels in real value terms, particularly given the recent inflationary backdrop. Cat food is generally seeing stronger growth than dog food, with cat populations expanding as cats are seen as more independent, cheaper to feed than dogs and a better pet option in urban areas where household space is often at a premium.

Creamy products boosting demand for cat treats

Cat treats and mixers are seeing strong growth in Colombia, where the Introduction of creamy treats has brought a fresh wave of innovation to the market. Inaba’s Churu brand led the charge, with this innovative product inspiring other brand owners to follow suit with similar offerings (eg Nestlé’s Fancy Feast creamy snacks). Inaba has also extended its creamy treat line to include options for dogs.

E-commerce share grows but remains below 10%

E-commerce continues to gain share, butwill only reach 9% of sales in 2024. Small local grocers remain a key channel in many countries in Latin America, although pet shops and superstores lead regionally due to their dominance in Brazil, the biggest market. So-called forrajerias, included under other non-grocery retailers, are the leading channel in Argentina.

Premiumisation and pet humanisation will help drive growth

Dog and cat populations are expected to continue growing in Latin America, with prepared food sales also likely to take further share from non-prepared food over the forecast period. With the economic backdrop gradually improving at the end of the review period, pet care sales are expected to continue growing. The premiumisation and humanisation trends will help growth in real value terms to outstrip the volume performance.

Key findings
Dog food sales much higher than cat food in Latin America
Latin America is recording above-average growth in its pet care sales
Latin American pet care market continues recording healthy value growth
Bigger dog than cat populations in Latin American countries
Other pet food least dynamic over 2019-2024
Sales in dry dog and cat food still much greater than in wet dog and cat food
Trend away from large dogs visible in some Latin American countries
Pet shops and superstores the biggest pet care distribution channel
E-commerce continues making gains in pet care
High levels of concentration across regional pet care markets
Local players making gains in the Argentinian pet care market
Mars and Nestlé with a presence across the Latin America region
Mars and Nestlé lines dominate the regional top 10 brands in Latin America
Continued growth expected throughout the forecast period
Premiumisation and pet humanisation will continue to drive value growth
Argentina: Market Context
Argentina: Competitive and Retail Landscape
Brazil: Market Context
Brazil: Competitive and Retail Landscape
Chile: Market Context
Chile: Competitive and Retail Landscape
Colombia: Market Context
Colombia: Competitive and Retail Landscape
Mexico: Market Context
Mexico: Competitive and Retail Landscape
Peru: Market Context
Peru: Competitive and Retail Landscape

Pet Care

This is the aggregation of pet food and pet products.

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