Over the forecast period, it is expected that small mammal/reptile food will continue to dominate other pet food. While the fish population will remain on top overall, the value of small mammal/reptile food is higher in value terms and this gap will only widen as more pet parents adopt a rabbit or lizard over a fish.
While supermarkets are expected to remain the largest channel for other pet food, pet parents are starting to go elsewhere for their pet food needs. The main winner of this trend are pet speciality stores, which currently make up a fifth of retail value sales, with Euromonitor data forecasting this proportion to reach just under a fourth by 2028.
The growth of e-commerce has been evident in all pet food categories, and while growth in this channel is weaker for other pet food compared to dog or cat food, this will no doubt be an important area for pet food manufacturers. It will be vital that stores offering pet food have a robust e-commerce channel.
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Understand the latest market trends and future growth opportunities for the Other Pet Food industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Pet Food industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.
See All of Our DefinitionsThis report originates from Passport, our Other Pet Food research and analysis database.
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