Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Netherlands.
Video games in the Netherlands recorded strong double-digit value growth in 2022 despite a slowdown in the economy. This was driven by strong price growth in some categories such as AR/VR headsets, which doubled in price due to the introduction of…
Traditional toys and games increased slightly in value sales terms in 2022, driven by consumers’ reluctance to spend on non-essential items. Given that the general inflation is pushing up prices for basic commodities, finances were being squeezed,…
Toys and games recorded further strong value growth in 2022, defying the difficult economic conditions faced in the Netherlands. This was driven by video games, with traditional toys and games seeing slow growth over the year. Consumers, particularly…