Mattel Inc in Toys and Games

August 2024

The year 2023, particularly around the movie’s summer release, saw the hype levels for the Barbie film move into overdrive. However, while Barbie contributed to a strong performance by Mattel in 2023, Hot Wheels was recording stronger percentage growth and the return of Disney Princess and Frozen provided a major boost to actual sales growth. Mattel is expected to continue expanding into the entertainment world with more movies, films and console/PC games featuring its IPs in the coming years.

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Overview:

Euromonitor International's report on Mattel Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Toys and Games market and the global economy. Company and market share data provide a detailed look at the financial position of Mattel Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Mattel Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Mattel Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Toys and Games research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope
Executive summary
Mattel maintains its seventh place in 2023
North America continues to dominate Mattel’s global sales
Disney Princess and Frozen help boost the Mattel performance in 2023
Market momentum the main growth driver for Mattel over 2020-2023
North America accounts for more than half of Mattel’s global sales
Disney Princess and Frozen boost dolls and accessories’ share of Mattel’s sales
Brazil offers bright prospects for new sales over 2023-2026
Continued growth for Sony should see it switch positions with Nintendo
Mattel looking to achieve 100% recycled, recyclable or bio-based plastic materials by 2030
Emerging markets growing in importance as US falters
Could Mattel look to local production to tap into the high-growth Indian market?
Mattel reinventing Pictionary with AI technology
Mattel continues to expand beyond physical toys
Video games players continue to dominate the top 10 rankings
Mattel continues to have its biggest competitive sales overlap with Hasbro
Mattel’s biggest share is in model vehicles, but its greatest sales are in dolls and accessories
Mattel leads model vehicles in more than 20 countries
Barbie, Hot Wheels, Fisher-Price lead their categories in a number of countries
Dolls and accessories remains Mattel’s leading category
Barbie movie and return of Disney Princess and Frozen licences boost growth
Model vehicles is Mattel’s second largest asset after dolls and accessories
Hot Wheels a strong performer for Mattel in 2023
Executive summary
Projected company sales: FAQs
Projected company sales: FAQs

Toys and Games

This is the aggregation of traditional toys and games and video games.

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