Malaysia

Air care maintained retail volume and current value growth in 2023, with increases seen across all categories. However, car air fresheners saw the strongest increase in this year. Car is the main mode of transportation for locals, and the majority of…

In Malaysia, the perception of air purifiers is transitioning from a luxury to a necessity, despite their higher-than-average unit prices. 2023 saw volume sales continue to rise, thanks to a pandemic-induced heightened awareness about the importance…

Airlines in Malaysia experienced strong growth in terms of domestic flights in 2022 while international air travel is expected to rise significantly in 2023 now that global border restrictions have been lifted. As a result, the number of people…

On-trade RTD volume sales continued to see solid growth in 2022, while off-trade sales only experienced minor growth. This was due to consumers returning to food service establishments following the lifting of all remaining COVID-19 restrictions in…

The removal of COVID-19 restrictions on mobility, foodservice and inbound tourism into Malaysia drove a recovery in volume sales of alcoholic drinks packaging in 2022, following two years of decline. As the majority of the Malaysian population is…

The return of consumers to their busy-pandemic lifestyles had a positive impact on demand for analgesics in Malaysia in 2023. Within this, topical analgesics/anaesthetic remained the largest subcategory, as well as being the key driver of growth.…

Retail sales of apparel accessories continued to see healthy growth in current value terms in 2023. With consumers returning to their physical offices, there was a return to more formal clothing styles, with ties and belts seeing a particularly…

Sales of apparel and footwear saw dynamic growth in 2022, with constant value sales fast approaching pre-pandemic levels. As the country emerged from the COVID-19 pandemic, consumers became increasingly keen to travel, socialise and spend more time…

Reopened borders in 2022 and relaxed movement restrictions resulted in sharp rises in foot traffic in malls, boosted by locals and the return of international tourism. Festivities such as Hari Raya Aidilfitri and the widespread use of promotions…

The pandemic lockdowns negatively affected some store-based appliances and electronics specialists. Nonetheless, with the lifting of restrictions and the reopening of international borders, sales benefited from the pent-up demand accumulated during…

Asian speciality drinks is seeing flat off-trade volume growth, due to the category’s performance in relation to unit price hikes. As Asian speciality drinks can be easily replaced by other categories, such as RTD tea, coconut and other plant waters,…

The rebound of tourism and foodservice continued to boost growth in away-from-home tissue and hygiene in 2023. Indeed, the post-pandemic landscape means borders have reopened, travel and tourism have resumed, and foodservice and hospitality…

Baby and child-specific products in Malaysia saw growth in 2023 propelled by the accelerating trend towards natural and clean products, as parents sought to avoid ingredients perceived to be potentially harmful to children’s health. Examples of…

In 2023, baby food is expected to continue to recover from decreases in retail volume sales in the early-to-mid review period. However, the growth in demand is predicted to be moderate, with retail volume sales in 2023 slightly lower than at the…

In 2022, total packaging volumes for baby food recorded solid growth. Flexible plastic remained the leading pack type for baby food, followed closely by folding cartons, and despite their already high base, they still witnessed above-average growth…

All of the categories in bags and luggage displayed slower growth in 2023 compared to 2022 both in retail volume and current value terms. This was partly due to a stabilisation of demand with sales having been restored to pre-pandemic levels.…

Baked goods, such as packaged leavened bread, packaged cakes and packaged pastries, are considered essential foods by Malaysians, being typically consumed for breakfast or during tea breaks throughout the day. Packaged baked goods are also widely…

Post-pandemic, hand sanitisers continued to see slowed growth within bath and shower in Malaysia in 2023, with a particularly sharp drop in demand from commercial players. Many consumers have turned to liquid soap as its products are generally more…

Beauty and personal care in Malaysia continued to rise in 2023, still benefiting from 2022’s lifted restrictions reopened borders. The continued return of tourism and resumption of in-person work and study, as well as increased socialising, had a…

Plastic pollution is becoming an increasingly pressing concern the world over, and Malaysia is no different. In an effort to minimise the amount of plastic waste it generates, Colgate-Palmolive introduced 100% recyclable HDPE tubes for its toothpaste…