Despite a decline in the Polish economy in the first half of 2023 and a decline in GDP, retail value sales of luxury goods in Poland rose by 10% in 2023 in current terms to total PLN33.8 billion.
Sales growth within luxury goods was positive in 2023, despite headwinds caused by the cost-of-living crisis, inflation and the war in Ukraine. Poland is also home to a number of affluent adults, with around 41,900 residing there in 2023, representing 0.
Competition remains intense within luxury goods. With consumers thinking more about what they spend money on and buy, luxury players are focusing more on creating innovative products that offer consumers value, ensuring the affordability of their product and service portfolios.
Luxury retail is currently undergoing changes, with digitalisation changing where consumers shop and how they engage with luxury brands and retailers. As a result, consumers are now seeking out luxury brands online, shifting away from traditional retail spaces.
A rosy future is predicted for luxury goods, with a desire to spend on services and goods post-pandemic expected to lead to increased purchases of luxury goods during the forecast period. Retail sales of luxury goods in Poland are expected to rise at a CAGR of 15% in current value terms (11% constant 2023 value CAGR) over the forecast period to total PLN68.
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Understand the latest market trends and future growth opportunities for the Luxury Goods industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Luxury Goods
This is an aggregation of: Personal Luxury, Fine Wines/Champagne and Spirits, Luxury Cars and Experiential Luxury.
See All of Our DefinitionsThis report originates from Passport, our Luxury Goods research and analysis database.
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