Latin America

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…

The next billion consumers represent new growth opportunities worth trillions of dollars in consumer spending across the globe. However, the next billion consumers are not a monolithic cohort, as they vary hugely from market to market. In order to…

To help companies understand which categories are most primed for sustained e-commerce growth post-pandemic, Euromonitor developed the E-Commerce Readiness Model. This tool uses analytic modelling to determine which countries and categories have the…

As consumers prepare fewer meals overall, while demanding more assistance for the ones they do, spending and brand equity will accrue to those companies providing fresh prepared meals on demand, from delivery aggregators to retailers, restaurant…

In 2022, sweet biscuits recorded positive volume growth after two years of registering declining sales, with positive growth also expected in 2023. The good performances in 2022 and 2023 are, in part, explained by a better supply after the production…

Sweet biscuits is an important category among Peruvians, with such products much appreciated and regularly consumed. Sales registered significant growth in 2022 with a similar performance expected in 2023, which will enable the category to exceed…

In 2023, sweet biscuits is set to maintain retail volume and current value growth despite budget limitations resulting from high inflation. Consumers perceive these as a convenient snack that is easily available, and they are also affordable compared…

There have been mixed performances among the leading markets in Latin America, with Brazil and Mexico continuing to record positive growth in 2022, but Argentina, after a slight recovery in 2021 from the steep decline in 2020, back to seeing falling…

Sweet biscuits, snack bars and fruit snacks have generally performed well since the COVID-19 pandemic. Many of these snacks fitted with the indulgence or healthier snacking trends in the country and have continued to thrive in the forthcoming years…

In 2023, sweet biscuits, snack bars, and fruit snacks is benefitting from stronger demand for convenient and on-the-go snacking options. As consumers become busier and leave their homes for longer periods, they are turning to snacks as a quick and…

Although inflation remains an issue in 2023, consumers continued to indulge in sweet biscuits, along with fruit snacks and cereal bars. The reopening of the economy, including a return to in-person learning at schools and office work, has seen…

High inflation continues to drive lower income consumers towards price promotions in 2023, with trading down to cheaper options and private labels also a common trend. Brand loyalty is generally quite weak in sweet biscuits, snack bars and fruit…

The COVID-19 pandemic has significantly influenced consumption habits among Colombians, leading to a shift in their snacking behaviour. With an increasingly hybrid lifestyle and prolonged periods spent at home, consumers have adopted more flexible…

Overall, retail volume sales of sweet biscuits, snack bars and fruit snacks did not suffer from the greater return to normality in 2022, after having grown substantially in 2020 and 2021 during home seclusion as a result of the pandemic. Sales…

During the latter half of the review period, sweet biscuits, along with other household staples. were affected by inflationary pressures. This was partly due to the impact of rising energy costs, which made the production of food more expensive.…

In 2023, the sweet biscuits market showed very moderate growth in retail volume terms, with slightly higher value growth due to price adjustments that most major brands were forced to make as a result of the rising cost of one of the main ingredients…

Despite robust growth in volume sales of sweet biscuits, snack bars, and fruit snacks in 2022, the growth is expected to weaken in the current year. The strong demand for traditional filled biscuits known as "alfajores" was driven by children…

Sugar confectionery continued to see a strong rebound in 2022 in volume terms, with further positive growth expected in 2023, when sales are expected to surpass pre-pandemic levels. Although a mandatory quarantine was not enforced during the…

Sugar confectionery sales grew significantly in 2022, both in volume and value terms, achieving the strongest growth within the snacks market, with growth expected to remain high in 2023. Growth in value is set to remain higher than in volume terms…

As consumers are having to adjust their budgets to deal with high inflation, some are having to decide to prioritise essential products over those perceived as expendable. Sugar confectionery is one of the non-essentials that has been suffering to…

Sugar confectionery is a very mature category in Guatemala, with high levels of penetration and little room for growth. Except for standard mints and medicated confectionery, products are largely consumed by younger children, particularly at birthday…

Sugar confectionery continues to post robust retail volume and current value growth in 2023, with the return of normal lifestyles boosting consumption occasions. With schools fully reopened, there is an increase in demand for sugar confectionery that…

As consumers feel the financial strain from inflation and struggle to stretch household budgets further, sugar confectionery offers a chance to indulge in an affordable sweet, especially for the little ones. With all retailers fully reopened there…

Children who were not able to celebrate their birthday with friends in 2020 and 2021, due to the COVID-19 pandemic, returned to full party celebrations in 2022 and 2023. Sugar confectionery is frequently purchased for children´s birthday parties…

Despite turbulent environment, sugar confectionery, viewed by Colombian consumers as more of an affordable indulgence compared to chocolate confectionery, is turning in a resilient performance in 2023. The market has experienced significant…

After being critically hit by the pandemic in 2020 and only a partial recovery in 2021, retail volume sales of sugar confectionery fully recovered in 2022 and are expected to continue growing to surpass 2019’s levels in 2023. Among the many…

Sugar confectionery saw a flat performance in retail volume terms in 2023, continuing the trend of the previous year. However, this represented a significant improvement from 2020 and 2021, when the category saw a slump in demand, due to limited…

With the outbreak of the COVID-19 pandemic, the consumption of sugar confectionery products did not migrate to home consumption with the same frequency as other snacks such as ice cream or chocolate confectionery, which negatively impacted sales.…

Sugar confectionery experienced robust volume growth in 2022, surpassing 2019 sales levels, and is expected to continue growing in 2023. Factors such as children's birthdays, the return to full-time school and workplaces post-pandemic are supporting…

In 2022, GDP in Uruguay increased by 4.9%, surpassing pre-pandemic levels, and was continuing to grow in 2023, helping to drive demand for snacks. Tourism, mainly international tourist visitors from Argentina and Brazil, was badly affected during the…

Sales of snacks are set to maintain significant growth in 2023, continuing the outstanding performance seen in 2022. Nevertheless, growth is expected to be slower as sales have already recovered to pre-pandemic levels. Growth is set to be higher in…

The snacks market is set to record positive growth in 2023 in a continuation from 2022 due to the reopening of society and resumption of pre-pandemic activities. Nonetheless, poverty and income inequality have been exacerbated by the pandemic leading…

Snacks is set to see healthy growth in retail volume sales in 2023. Despite difficult economic conditions and rising prices, demand for snacks will remain healthy with falling unemployment acting in support. Confectionery is set to benefit from a…

In 2023, consumers have been cautious with their spending, as they cope with economic uncertainty. Spending wisely has meant the prioritisation of essential products, and has limited the consumption of non-essentials such as snacks. However, the…

After the sales decline seen in 2020, due to the restrictions implemented when COVID-19 hit the region, Latin America has since been recording positive volume and value growth. While new regulations are being introduced across the region that require…

During 2023 the snacks market suffered from inflationary pressures which led to only moderate growth in volume sales. Imported brands lost competitiveness due to their higher prices as constraints on disposable income made consumers more cautious in…

Despite the challenging economy in 2023 and its negative impact on consumer purchasing power, snacks saw positive growth over the review period, notably in current value terms. Retail prices continued to rise amid further inflationary pressure in…

Snacks is set to see modest growth in 2023 due to rising prices caused by inflationary pressures and increasing prices of raw materials, with imported brands being especially affected. Lower consumer purchasing frequency will lead to flat volume…

Snacks is heavily dependent on everyday impulse purchases in Ecuador. Confectionery, ice cream, sweet biscuits and savoury snacks are all largely procured through the traditional channel, which relies heavily on consumer footfall outside of the home.…

Persistent inflationary pressure has affected a variety of snacks categories over the review period, with higher unit prices stifling consumer demand and raising price sensitivity. According to official figures, inflation remains considerably higher…

Increased socialising and the return to post-pandemic habits is supporting the snacks category in 2023. Although inflation continues to cut into discretionary incomes and consumers remain price sensitive, most consumers have become accustomed to…

Following the economic downturn, Colombia has been on an encouraging path to recovery since the second half of 2021, with the growth trajectory solidifying by the end of 2022 when an impressive rise of 7.5% was registered. This economic resurgence…

The performance by snacks over the period of 2018-2022 varied significantly. Considering that 2018 was the last “normal” year for Chile, 2019 was marked by political protests and civil unrest, resulting in a significant part of the country’s retail…

Retail sales of snacks in Brazil registered a buoyant performance in current value terms in 2023, with savoury snacks and chocolate confectionery leading the way. However, this was partially due to inflationary pressures, as growth was more moderate…

The snacks market in Bolivia in 2023 benefited from the growth of impulse purchases in single portion formats, mainly in sugar confectionery, savoury biscuits and impulse ice cream. After COVID-19, consumers resumed their activities outside of the…

In 2023, snacks in Argentina experienced a strong recovery and surpassed pre-pandemic levels in terms of volume sales. This growth was driven by various factors, including on-the-go consumption, celebrations, and social gatherings at home. The World…

Savoury snacks was recording positive growth in volume and value terms in 2022, with a similar trend expected in 2023. All the categories in savoury snacks were registering increasing sales in 2022, with this also expected to be the case in 2023.…

Sales of savoury snacks experienced significant growth in 2022, with growth set to continue into 2023, although at a slower rate as the category had already reached pre-pandemic value and volume sales. The significant growth will mainly stem from the…