Read our latest reports on Latin America here, with analyses and ...
Read our latest reports on Latin America here, with analyses and market statistics that explore the evolving consumer preferences, market environment and inherent growth potential in individual countries, or briefings that assess key strategic themes...
In 2023, consumers have been cautious with their spending, as they cope with economic uncertainty. Spending wisely has meant the prioritisation of essential products, and has limited the consumption of non-essentials such as snacks. However, the…
In 2023, companies in savoury snacks have focused their product development efforts on flavours and variety. Spicy flavours are especially trendy, with companies launching new versions of already positioned brands, but with a touch of spice. This is…
Ice cream observed many new product launches during the review period. Consolidated brands such as Magnum (Unilever) and its close competitor Mega (Herdez/Nestlé) also launched new flavours in 2023. Magnum launched Moonlight Magnum, a single-portion…
Younger consumers are not that interested in chewing gum, and this is observed in declining sales, which have been shrinking the category every year in volume terms, and this is set to continue in 2023. More consumers are turning to more indulgent…
As consumers are adjusting their budgets to deal with high inflation, some have had to prioritise essential products over those perceived as expendable. Chocolate confectionery is amongst the non-essentials that have suffered from budget limitations,…